The race to monetize short-form content is likely to kick into high gear in 2023. Peek into the wild future of customer experience. As audiences continue experimenting with these new playgrounds, brands will be able to identify whats a passing trend and whats sticking around. Dont try to make your brand fit a meme if it doesnt. Here are some social media usage statistics to give you a real picture. It helped marketers and people across industries tap into a new source of marketing and revenue and give things a whole new color. The controversy began when Anheuser-Busch sent her Bud Light beers, and she posted a video of herself dressed as Holly Golightly from "Breakfast at Tiffany's" while promoting the product. Brands that are using or considering the use of TikTok will be closely monitoring the attempts by both state and federal officials to ban its use, as nobody wants to invest in a campaign that suddenly loses most of its target audience. After more than a decade of growing pains, social media marketing has finally matured as a profession. While VR adoption is in the early stages, AR is now used on Instagram and Snapchat to enhance the visuals shared. Brands need to show up and show their human side in order to connect and build trust with target audiences, said Marchetti, who added that executive social media is also a driving force in humanizing brands. Will we do things differently? Instead, theyre more into immersive and imaginative brand experiences.". With more engaging forms of content, media forms, and increasing frequency, were giving more and more of our time to social media. Jakey Boehm, an Australian creator who live streams on TikTok, earned $34,000 from TikTok Live in a single month. For all we know, BeReal could introduce advertising features for brands. Mothers Day 2023 is scheduled for May 14. The worldwide gender split for social media users is, Facebook sees its highest number of users worldwide from people between the ages, Indians spend the highest percentage of time on social media, which is, The highest number of active Instagram users is also from India at. social media . Social commerce was the social media trend on everyones mind late 2020 and in early 2021. This can be anything from a fashion blogger creating a YouTube video showcasing a virtual fitting room to a travel influencer creating Instagram posts that allow viewers to book their next vacation directly from the post. The average cost-per-mille for Facebook is, Facebook has the highest potential ad reach out of all social media platforms , Platforms like Instagram and Tiktok are also in the running for successful ad channels with a potential ad reach of, Influencer marketing spend in the US is expected to reach. TikTok is available in 154 countries worldwide and 75 languages. Social Media Trends for 2023 - American Marketing In 2022, influencer content was watched 13.2 times more than media and brand content. Casey Jones, founder, director and head of marketing at CJ&CO, a global digital marketing company, told CMSWire that in 2023, theres more focus on youth-centered content. For more information, refer to section 3 of our privacy policy, Social Media Trend 2: Embrace Short-Form Videos, Social Media Trend 3: Embrace the Rise of Niche Platforms, Social Media Trend 4: Step Up Your TikTok Game, Conclusion of Social Media Trends to Watch, Bruce Graybill turning a fallen tree into a gorgeous cutting board, Ryanair mocking Spains national football team, Short video has the highest ROI of any social media marketing strategy at. Video Content Will Still Dominate. A few select industries have tapped into the value of creating entertaining, informative content. For example, AI often uses repetitive words and sentences, and talks in the third person, which feels shallow. Platforms like Instagram and TikTok have already introduced features that will enable brands to tag products in posts and stories, making it easy for consumers to purchase without leaving the platform. Ninety percent of marketers found influencer marketing to be effective, according to a survey by Influencer Marketing Hub. Trends The Bud Light campaign promoted the concept that everyone should be able to be themselves, a value that most of us would agree with; however, it didnt sit well with many of the brands conservative customers. Publishers can leverage this trend by seeking partnerships and collaborations with streaming platforms and mobile providers. (There were not enough Asian teens in the sample to analyze separately.). The year 2023 will be big for AI, and Forrester predicts AI software will grow 50% faster than the overall software market. Six-in-ten teens say they think they have little (40%) or no control (20%) over the personal information that social media companies collect about them. Staying on top of the latest social media and marketing trends can help businesses reach customers by standing out in a world of digital overload. Market Your Business With these National Days in May (+1) 202-419-4300 | Main In 2023, we can expect to see more brands experimenting with this feature and driving direct sales. There are plenty of new opportunities to use social media in different ways, including videos, customer service and social listening. Lyst has just unveiled its hottest product of the year: Uniqlos viral and very handy US$20 shoulder bag, signifying a new wave of affordable quiet luxury items going mainstream 2023 Hootsuite Inc. All Rights Reserved. This visibility allows teams to quickly reference a customer profile to deliver a more personal, thoughtful response online. Internet users have been making them for years and posting them on social media platforms and forums like Reddit. Learn about the innovative solutions that help merchandisers overcome modern challenges. Terms AI can assist with copywriting, but it cannot replace personalized and authoritative content from a human writer. Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. Although some brands create their own TikTok accounts and post videos that showcase their products or services, many others choose to collaborate with TikTok influencers to reach a wider audience. Meanwhile, @popflexactive, founded by influencer and content creator Cassey Ho, has amassed 142k followers and 3.2 million likes since first posting in May 2020. CHICAGO, April 24, 2023 (GLOBE NEWSWIRE) -- Social media professionals and marketing executives increasingly face pressure to deliver transformative business results while keeping up with the latest industry trends and news. Join 70,000+ professionals and become a better social media marketer. You dont need to be a fortune teller to guess which social media trends are poised to take off in 2023. Three-in-ten teens say it would help a lot if school districts monitored students social media activity for bullying or harassment. With the huge rise of short-form video platforms like TikTok, people will continue to consume and demand more bite-size video content from brands and creators. 7 Social Media Trends That Will Be Huge in 2023 - LinkedIn However, girls also report encountering some of the pressures at higher rates than boys. Scott is a strong advocate for customer experience and corporate responsibility, bringing together statistics, facts, and insights from leading thought leaders to provide informative and thought-provoking articles.Connect with Scott Clark: For nearly two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals. Help your management team understand the risks that come with failing to expand your social media team at the right time. Trends are the spice of social media. And 23% say that what they see on social media makes them feel worse about their own life. According to Teen girls are more likely than teen boys to say that what they see on social media makes them feel a lot like they have a place to express their creativity or like they have people who can support them. Throughout next year, expect more creators to interact with their super-fans by offering extra content in locked communities. This is a BETA experience. Short-form videos rise in popularity fosters the perfect conditions for fun facts, tutorials and explainers to thrive on social. Social media became even more important in people's lives during the pandemic, and it remains a vital way in 2023 for brands to connect and engage with customers in their preferred channels. Lets have a look at social media usage statistics. Boys are more likely than girls to report using YouTube (97% vs. 92%), Twitch (26% vs. 13%) and Reddit (20% vs. 8%). 7. | When TikTok was still an emerging platform, it made sense for businesses to task video creation duties as an additional responsibility to their social media team. The once dismissed app is now a serious contender for most used social media platform in the world. Lets take a look at some important social media statistics regarding influencer marketing. Related Article:Deciding on the Best Social Media Platforms for Customer Connection. Social media trends: 2023 2023 social media trends They have already proven effective at driving purchases, with 40% of sales from virtual influencer promotions coming from Gen Z or millennial consumers. According to a 2023 Insider Intelligence report, TikTok is the third-largest social network and has 834.3 million monthly users worldwide, and by 2025, it will have close to a billion users. A creator is like an influencer but with much more emphasis on authenticity, talent and individuality. 51% of short-form video marketers plan to increase their budget in 2022. Its here. Do Not Sell or Share My Personal Information, average of two hours and 27 minutes a day, using influencer marketing to reach millennials and Gen Z, Microsoft's Global State of Customer Service report, how knowledge bases benefit customer service, How to enhance your network for the future, Unlock the Value Of Your Data To Harness Intelligence and Innovation, 3 Top Ways to Improve Data Protection and Governance for Secure Remote Work, How Intel IT Transitioned to Supporting 100,000 Remote Workers, AI and disinformation in the Russia-Ukraine war. WebIn this social media trends report, presented by Talkwalker and Khoros, were focusing on the 10 most important trends that will define social media engagement in 2023. Yes, its a thing. Social commerce will get up and dust itself off, 11. Social Media Trends 4% of global CO2 emissions come from the clothing industry + 93% of fashion companies don't pay livable wages. Social and legal will be the strategic duo no one saw coming, 10. The social media landscape is about to get interesting with more emphasis on authenticity, creativity, and humor. BeReal was one of the hottest social media trends of 2022. ClickFunnels is one of the popular tools for digital sales, but a lot of users are looking for alternatives due to its higher pricing plans. | Art Industry Trends 2023 | Artsy Charli lives by the Mediterranean and loves Starbucks, popcorn flavoured jellybeans and writing poetry. Overstating your brands practices can land an entire business in hot water. As such, many brands in 2023 are devoting much of their efforts toward this generation. Brainstorm how you might address those using a TikTok or Instagram Reel. Roughly four-in-ten teens say they often or sometimes decide not to post something on social media because they worry people might use it to embarrass them (40%) or because it does not align with how they like to represent themselves on these platforms (38%). Last year, brands in the fintech space found massive success in creating thoughtful, save-worthy content. Brands are using social media to showcase user-generated content and encourage customers to share their experiences with the brand.. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). Today the CMSWire community consists of over 5 million influential customer experience, digital experience and customer service leaders, the majority of whom are based in North America and employed by medium to large organizations. Twitter Blue: Is Twitter Verification Worth It for Marketers? A 2023 report from Insider Intelligence indicated that although Gen Z only makes up 27% of the US population, they remain the youngest, most ethnically diverse, and largest generation in American history. Well see exciting metaverse brand activations, is watching 80 minutes of TikTok every day, a record-breaking Black Friday/Cyber Monday, Do Not Sell or Share My Personal Information. For example, Snapchat uses AR for all its photo filters to turn people into animals, appear to have makeup, wear sunglasses or have other appearance alterations. These patterns are consistent across demographic groups. Semrush is an all-in-one digital marketing solution with more than 50 tools in SEO, social media, and content marketing. The use of social media networks across all components of the marketing mix: product, price, promotion, and place. For example, 19% say they use YouTube almost constantly, while 16% and 15% say the same about TikTok and Snapchat, respectively. Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. Entertainers Travis Tritt and Kid Rock recently posted videos on social media indicating that they were very angry about Anheuser-Buschs influencer marketing campaign. Social Media Influencers: Mega, Macro, Micro or Nano, 25 Best Free or Premium Headless Content Management Systems (CMS), Databricks Takes on AI Goliath, Challenges OpenAI's Reign With Dolly 2.0, Generative AI Solutions for the Contact Center, ChatGPT Suffers First Data Breach, Exposes Personal Information. There are several gender differences in the experiences teens report having while on social media. 8. Businesses will put more money behind video production, 3. We have collated the statistics that will give you an idea of the social media landscape of today. The moral of this story is to know ones customers. If you watch a lot of YouTube, you will see that due to ad blocks and YouTube Premium, many Creators are bypassing Ads and promoting directly in their videos. These computer-generated characters interact with consumers across social media and within the metaverse. Influencer marketing isn't new, but it isn't going away. What really matters is figuring out what authenticity looks like for your brand and leaning in. View Our Social Services Social Media Marketing Trends for 2023 Anything from 15 seconds to 2 minutes is considered short form, although the lower end gets more engagement. Edutainment isnt just for kids anymore. Donate today: https://t.co/fu6UeCboWr pic.twitter.com/cVguUqXAE0, Remake (@remakeourworld) November 29, 2022. Instagram Selling Tip #1: Tease Your Product Launch Instagram Selling Tip #2: Create We may earn affiliate commissions from buying links on this site. Girls are more likely than boys to say they spend too much time on social media (41% vs. 31%). Customers value the importance of responding to posts. Facebook use among teens dropped from 71% in 2014-15 to 32% in 2022. What social media trends are we seeing? To remain relevant and effectively reach Gen Z audiences, many brands are already tapping traditional human influencers, and in 2023 they should explore the potential return on investment (ROI) of working with virtual influencers. Our primary data has been supplemented by secondary research from The Harvard Business Review, McKinsey, Deloitte, Edelman, Insider Intelligence, Forrester, GlobalWebIndex, The CMO Survey, and others. Publishers can stay ahead of the curve by experimenting with new advertising models and finding ways to integrate products into their content. Recently, such has been the case with Anheuser-Busch, which partnered with transgender influencer Dylan Mulvaney, and used her picture on Bud Light cans to promote LGBTQ+ equality and inclusivity. Getting the word out about your product is arguably the most important and challenging aspect of digital marketing. Roughly three-in-ten say it makes them feel like their friends are leaving them out of things (31%) or feel pressure to post content that will get lots of comments or likes (29%). This article will look at the ways that brands are using social media marketing and how it has changed in 2023. What will our budget be? More businesses can use AI tools for recommendations on increasing user engagement to customize posts and captions to reach their target audiences. Scott Clark is a seasoned journalist based in Columbus, Ohio, who has made a name for himself covering the ever-evolving landscape of customer experience, marketing and technology. Copyright 2023 Sprout Social, Inc. All Rights Reserved. Social media ads are no longer a new thing. 10 Social Media Trends Marketers Should Watch in 2023 In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Be it Facebook, Instagram, Twitter, or new age content bearers like TikTok, they have all managed to create a disruption in their own space and change the ways of the world. (+1) 202-857-8562 | Fax Teens and social media: Key findings from Pew Research If youre not actively using the platform, heres why you should: Independent businesses or solo creators who dont have big bucks for advertising are succeeding on the platform. According to the Social Media Trends 2023 survey by Hootsuite, 74% of businesses are interested in investing in audio-only content. Company leaders need to be active on their social pages, sparking conversation and making real connections with their followers. Deep listening and insights lead the way this year. Creators are set to shape 2023. The Biggest Social Media Trends of 2023. The 2023 Trend Report was produced alongside a sweeping study of Gen Z users across Instagram. To speed up response time, companies may want to invest in a chatbot to handle some requests immediately or create a customer service knowledge base -- or FAQ. (+1) 202-419-4372 | Media Inquiries. By using social listening tools, businesses can listen to the consumer world. Other popular memes used by brands in 2022 included the Will Smith Oscar slap, Adam Levines ummm . About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Were not talking about which TikTok audios will blow up in a few months. TikTok is also a suitable platform for businesses to advertise using short-form videos -- popular with the younger generations. This Social Media Analytics (SMA) Market report offers detailed analysis supported by reliable statistics on sale and revenue by players for the period 2017-2023. Crystal Uys, marketing and communications manager at ExcitedCats.com, a cat care site that features cat guides, health and gear articles, told CMSWire that in a world where fake news is around every corner, there is one thing that remains invaluable to brands when it comes to social media: telling their audience the truth. We hope our 2023 social media trends report serves you well in the midst of a defining year. Social Media Trends to Look Out for in 2023 1. If youre a part of the 60% of organizations that rely on social data daily, youre already halfway there. In all of these countries, younger generations are also more likely to be gamers, with Gen Z and Millennial gamers spending an average of 11 hours per week playing. Teen girls are more likely than teen boys to report using TikTok (73% vs. 60%), Instagram (69% vs. 55%) and Snapchat (64% vs. 54%). SimilarWeb has recorded Youtube as the social media platform with the highest number of visits at, Twitter saw 6.6 billion visits in March 2023, with Instagram catching up at. Some teens especially older girls avoid posting certain things on social media because of fear of embarrassment or other reasons. In other words, as technology advances, the use of virtual influencers will likely become a popular marketing strategy for brands. Expertise from Forbes Councils members, operated under license. Voice or speaker recognition is the ability of a machine or program to receive and interpret dictation or to understand and Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to provide service and BANT is an acronym that stands for 'Budget, Authority, Need, Timing. Relationships between social media and legal teams have had their pain points in the past. For example, consumers can see how the furniture fits in a room or virtually try on sunglasses. As the demand for personalized shopping experiences grows, I expect more brands to experiment with this technology in 2023. Although generative AI technology holds promise to open up a multitude of opportunities, at the same time, it further reduces the human element in interactions with customers. To prevent information overload, businesses are getting creative with social media to reach customers. Girls are also more likely than boys to say social media has made them feel like their friends are leaving them out of things (37% vs. 24%) or feel worse about their own life (28% vs. 18%). Heres whats ahead for social commerce. The Growth of Instagram. Narrow in on what goals youd like to achieve and how youll measure your success as you execute on your strategy. Boys are more likely than girls to report using YouTube (97% vs. 92%), Twitch (26% vs. 13%) and Reddit (20% vs. 8%).